So the PM, the Health Secretary and the Chief Medical officer are confined to quarters. We do not know whether they practiced what they preached when off-screen, however,  what this does demonstrate is that if you continue working the chance of avoiding infection is low. The multiple infections are perhaps not surprising amongst a group of people who have had to work intensively and closely together for some time however it is unfortunate in terms of the governments messaging.

To date I think I would give the Prime Minister 7 out of 10 for his handling of the Covid-19 crisis. Due account has to be given to the sheer scale and multi-dimensional nature of the problem and the speed at which it has evolved. It is one thing to hear descriptions of the spread and see graphs it is another to live it. On the positive side, he has taken the issue seriously and, has deferred to the science or at the very least taken serious account of it. He has “pivoted” when necessary, albeit a touch abruptly.

Overall I think, from the distance of the North, he has done as good or bad a job as many of the other West European leaders have. The leaders of countries in the East, like South Korea and Japan have had much more recent experience of what a national epidemic can do and might have been expected to be better prepared both logistically and mentally to respond with more appropriate alacrity and concern.

There are of course questions to be asked. The timing of lockdown looked more a like a response to mounting political and external scientific pressure than the next step in a carefully crafted, strategic timeline. It would be interesting to see what mortality rates were attached to the herd immunity strategy which was disavowed as soon as the Imperial College Report was in the public domain.

Communication has been and continues to be a problem. The daily press briefing, meant to reassure the public by demonstrating a transparent approach to keeping the nation informed, was a good idea. Its very existence communicated a sense of urgency. The professional and business like way they were conducted and the presence of subject experts transmitted seriousness but also reassuring competence. Unfortunately the message was not clear enough.

This may have been that the strategy was evolving from mitigation to suppression however the social distancing message was just not strong enough. Details about what it involved keeping 2 meters apart, staying at home etc. was undermined by a failure to communicate the need for rigid adherence. The Prime Minister talking about continuing to shake hands and hoping to visit his mother on mothers day weakening and confusing the message.

As the potentially catastrophic consequences of the disease began to sink in, driven it would seem by the Imperial College Report the Prime Minister stiill appeared to be struggling with either his libertarian instincts, his concern for the economic consequences or fear that stricter controls would be ignored. He started out by “asking”,  then moved to “telling”, but then in very short order he moved to  “instructing” as emergency legislation was put in place. It may be argued that the language followed the legislation or that it was part of a strategy to take the population on a journey, however, a pandemic is not a time to be “nudging” people. It is a time for decisiveness and clear, consistent, simple messages. Days mattered.

Unfortunately as time has gone by the communication strategy has become more problematic. If you start out claiming you want to be transparent and that you are following the science you set yourself up to fail if you start to obfuscate. As the media have asked increasingly specific questions about, how many ITU bed spaces are available – now, how many ventilators the NHS have – now, and where the PEP is – now, the vagueness of the answers has become a source of concern and, for front line staff, anger.

Nadhim Zahawi, Minister for Business and Industry, was writhing like a fish on a line when being pushed to provide detailed figures on this and dates when more of all of these items would be available. It looked as if at one point he would crack and shout out, “You can’t handle the truth.” He would have been wrong. People prefer truth, however unpalatable, to obviously untrue platitudes about “ramping up”.

It is obvious to all that the requirement for rigid social distancing is absolutely critical and that anything less will mean the NHS is overwhelmed. It does not have the equipment or staff it would need to address anything other than a limited spread of the virus. False reassurance will come back to bite when reality tragically contradicts it as the infection rate accelerates and peaks.

Having said all this, I still hold to my 7 out of 10 for the Prime Minister. He may not have acted as decisively and early as he should  to implement rigid social distancing and he may not have been clear enough in the initial messaging, however, he appears to be someone doing the best he can in a fast moving crisis. He remains courteous to the media, even in the face of difficult questioning, he respects the views of the scientific advisors and at least seems to understand what it is, and he is trying to communicate that medical advice to the public.

By comparison,… a picture is worth a thousand words, and here are two.

However effectively implemented by the PM and his team there is a real attempt to communicate the social distancing message.

If you watch the two briefings the contrast could not be greater. In the US version, depicted here, three advisors stood like lemons on the stage of the press briefing  room waiting for the President. There was an awkward, nay embarrassing silence. Eventually, presumably when the time had built up enough tension for a grand entrance, the President appeared.

There was then a rambling, incoherent presentation by the President, talking mainly about what a terrific job his administration and he personally was doing. His one strength is consistency, whenever he speaks he is saying something which is either a lie or stupid or both. Firing on all four cylinders he managed the double on most of what he had to say.

His overriding concern to ensure re-election tempered his concerns for the thousands who may die from this virus. His view is that we must ensure the “cure is not worse than the disease”. He talked about the 50k people who die each year from flu and those involved in road traffic accidents to reassure the American people he had their welfare at heart.

He probably struggles with numbers (other than $ bills) but if the US do not get a grip on Covid-19 the fatalities could be in the hundreds of thousands not, the clearly more acceptable to the President, tens of thousands. From the start the President has treated Covid-19 as an annoying distraction from the main business of getting reelected for another four years of self aggrandisement and national corruption. Variously he has referred to Covid-19 as a “hoax”, the “Chinese virus”, only affecting 15 Americans, something where the “cure cannot be worse than the virus”, and which is likely to be pretty much over “by Easter”.

I had been thinking a suitable sobriquet for President Trump might be, “The President that Broke America.” Sadly, if the individual States don’t save him and their citizens I think a more appropriate one may be, “The President that Killed America.” At least the distance between him and the Prime Minister is reassuringly large.